Sr Manager Agentic Commerce - GTM

Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-commerce associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.

At Ulta Beauty, we’re forever imagining. Forever striving. Forever investing in next-gen—with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let’s build brilliant together.

THE IMPACT YOU CAN HAVE:

The Senior Manager, Agentic Commerce – GTM is the Revenue Performance Leader for Ulta Beauty’s Agentic Commerce channel. This role is accountable for driving revenue growth, margin performance, and commercial outcomes across AI-driven shopping platforms. The Sr Manager translates digital strategy into executable go-to-market plans, category priorities, platform partnerships, and performance optimization initiatives that scale the channel sustainably. This leader ensures Ulta is not only visible within AI ecosystems — but commercially optimized, margin-protected, and positioned to win in agent-driven shopping environments. This is a high-impact leadership role at the intersection of digital commerce, merchandising, AI ecosystems, and growth strategy.

CORE JOB RESPONSIBILITIES:

• Revenue & Commercial Performance Leadership
• Accountable for revenue growth and commercial performance across the Agentic Commerce channel.
• Drive execution to achieve revenue, margin, and expansion targets.
• Translate financial objectives into actionable GTM plans and category-level priorities.
• Own forecasting inputs, revenue pacing, and performance diagnostics.
•  Identify performance gaps and implement corrective action plans.

Go-To-Market Strategy & Channel Expansion

• Develop and execute quarterly GTM plans and launch roadmaps.
• Prioritize AI agent ecosystems and platforms for activation and scale.
• Lead channel launches, pilots, and expansion initiatives.
• Build repeatable playbooks for category growth and platform optimization.

Category-Level Commercial Optimization

• Lead Category Leads across major product domains.
• Define hero SKU strategies, agent-native narratives, and optimized assortment representation.
• Shape bundle economics, substitution thresholds, AOV optimization, and margin guardrails within AI-driven decision flows.
• Align promotions and offers to maximize agent-driven conversion and profitability.
• Ensure category strategies support enterprise merchandising and brand partner priorities

Strategic Partnerships

• Lead commercial partnerships with AI platforms and key brand partners.
• Drive initiatives that enhance placement, performance, and growth across agent ecosystems.
• Represent Ulta in emerging platform discussions to ensure competitive positioning.

Cross - Functional Commercial Alignment

• Partner closely with GEO (visibility), Agent Operations (reliability), IT & Product (enablement), Digital Strategy and Merchandising & Marketing (assortment & promotions).
• Resolve trade-offs between growth, margin, operational complexity, and platform constraints.
•  Ensure agent-native initiatives are operationally executable and commercially sound.

Performance Management & Insights

• Track and optimize channel KPIs
• Lead performance reviews and continuous optimization cycles.
• Direct analytics priorities to inform commercial decision-making and GTM refinement.

YOU'LL ACCOMPLISH THIS BY:

• 8+ years of experience in SEO, digital commerce, product data strategy, or search visibility within a scaled enterprise environment.
• Proven track record building and scaling structured data, feed ecosystems, and AI-readable content frameworks.
• Deep understanding of schema markup, product feeds, content systems, and the evolution from SEO to generative and agent-driven search.
• Demonstrated ability to lead cross-functional initiatives across IT, digital, marketing, merchandising, and operations.
• Strong commercial acumen with the ability to connect AI system behavior to revenue growth, margin performance, and category outcomes.
• Analytical rigor with experience translating data into prioritization and measurable business impact.
• Experience leading and developing high-performing teams.
• Executive-level communication skills with strong stakeholder management and influence capabilities.
• Ability to operate with urgency and ownership in a fast-paced, evolving technology landscape.
• Strategic mindset with bias for action, governance discipline, and continuous improvement.
• Experience with generative search, LLM ecosystems, AI-native commerce, or agentic platforms preferred.
• Familiarity with API-driven commerce architecture and structured commerce data layers preferred.
• Experience in retail media, marketplace optimization, or algorithm-driven merchandising preferred.
• Background in omnichannel retail; beauty experience strongly preferred.
• Experience designing governance frameworks for automated or AI-driven systems preferred.

WORKING CONDITIONS

• Professional, fast-paced, collaborative office environment
• Travel expectations