Position:

Job Description:

What You'll Be Doing:

• Develops and plans multi-touch and multi-channel marketing strategy and experience to promote supplier brands. Uses effective internal and external performance benchmarks in planning effective campaigns. 

• Owns Marketing investment and spending strategy against the marketing plans. 

• Delivers ROI through effective marketing execution against the marketing plans.

• Uses marketing campaign brief development process to create very effective campaign plans, aligns business and suppliers on those plans, gets sign-off from the suppliers and then works with shared services organization to execute and marketing effectiveness organization to track the effectiveness of those dollars.

• Using advanced product and technical knowledge/understanding within defined supplier and brand/product area, creates high-impact supplier marketing campaigns that drive supplier new product introductions and creation of qualified opportunities from suitable buyers.

• Analyzes and articulates campaign effectiveness and metrics to supplier, partner and Arrow stakeholders including rebates and revenue as program return on investment (ROI).

• Becomes the face of Arrow ECS Marketing to the supplier community. Single point of contact for all planned or unplanned campaigns. Monitor closely the progress made on the execution of the campaigns with shared services teams or any agencies working on the campaign activities. 

• Applies a deep understanding of Arrow's value proposition, initiatives, and programs and use these items to guide strategic marketing planning for external customers and internal stakeholders to gain market share and maximize profitability.

• Manage marketing campaign budget(s). Ensure marketing plan is implemented and program is completed on time and within budget; recommend or redirect strategies as needed.

What We Are Looking For:

• Typically requires a minimum of 8 years of related experience with a 4 year degree; or 6 years and an advanced degree; or equivalent experience.

• Ability to work in a fast pace very demanding environment.

• IBM and/or Red Hat, preferred Data/AI Platform portfolio

• Proven experience designing and executing demand generation programs that drive qualified pipeline and new logo acquisition within a B2B technology environment, preferably across Data, AI, or hybrid cloud solution portfolios

• Experience building multi-touch demand generation campaigns across digital and traditional channels — including email nurture, paid digital, webinars, events, content syndication, and social — aligned to buyer journey stages

• Strong background in supplier/vendor co-marketing programs, including management of MDF (Market Development Funds) and supplier-funded marketing initiatives

• Experience owning and managing marketing investment budgets, with demonstrated ability to deliver measurable ROI and report against key performance metrics including pipeline generation, rebates, and revenue impact

• Hands-on experience with campaign brief development and the full campaign lifecycle from supplier alignment and sign-off through execution via shared services or agencies and effectiveness tracking

Work Arrangement:

Hybrid: 3 days in office/2 days work from home

What’s In It For You?

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. 

• Medical, Dental, Vision Insurance

• Comprehensive benefits: medical, dental, and RRSP matching program

• Paid Time Off (including sick, holiday, vacation, etc.)

• Short-Term/Long-Term Disability Insurance

• Supplemental Life and AD&D Insurance available

• Professional growth opportunities.

Annual Hiring Range/Hourly Rate:

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. 

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Time Type:

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