Goodwin Recruiting

Luxury Hotel Director of Sales

Birmingham, Alabama 5 days ago
Full-time Sales

Job Description

Lead With Purpose. Sell With Meaning. Build Something That Matters.

Our full-service, lifestyle luxury property is in its foundational stage of growth, and we are seeking a dynamic, hands-on Director of Sales who is equally energized by revenue performance and meaningful purpose. This is a leadership role that requires presence, emotional intelligence, and the ability to build and inspire a developing team. Apply today!


Luxury Hotel Director of Sales Benefits

  • Competitive Base Salary up to $100K
  • Two-tiered bonus structure (quarterly and annually)
  • Medical, Dental, and Vision Insurance (70% company-paid)
  • 401(k) with 5% company match
  • Paid Time Off with tenure growth
  • Relocation Assistance
  • Executive hospitality perks, including property stays and dining privileges
  • Opportunity to lead a purpose-driven luxury destination

Luxury Hotel Director of Sales Qualifications

  • Director-level sales leadership experience (5+ years managing small teams)
  • Full-service, lifestyle, or luxury hotel sales background (Limited-service or extended-stay experience will not be considered)
  • Strong group, conference services, and event sales expertise
  • Experience working within a branded hotel environment and building SOPs
  • Proven ability to build or improve sales infrastructure and systems
  • Deep understanding of REVPAR strategy, competitive analysis, and mix management
  • High emotional intelligence and flexible leadership style
  • Ability to function autonomously while collaborating across departments
  • Willingness to be fully on-site and hands-on

Luxury Hotel Director of Sales Responsibilities

  • Achieve and exceed topline revenue goals
  • Carry and close an individual sales goal
  • Direct all group, corporate, banquet, and transient sales activities
  • Develop and execute the annual Sales & Marketing Business Plan
  • Build SOPs, reporting cadence, and structured sales processes
  • Partner with Revenue Management to maximize REVPAR and market share
  • Coach, develop, and hold accountable a small sales team
  • Represent the property at industry events, trade shows, and ownership meetings
  • Serve as a visible ambassador of the hotel’s mission and community impact